Aurora Winter, Andy Cagnetta, and Jessica Fialkovich on The Deal Board. In today’s episode, they are discussing what to do when, without anticipation, the seller or the buyer is forced into a negotiation and how to slow down and strengthen your position in order to reach the best possible outcome. They are also accompanied by Aurora Winter, who is an expert in human communication, which is really the basis for everything we do, both in life and in business.
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Key takeaways:
[1:57] Tip #1: Stay silent and calm.
[2:58] Tip #2: Walk away.
[4:06] Tip #3: Ask a calibrating question.
[5:32] Tip #4: Setting an extreme anchor.
[6:44] Tip #5: You can pivot.
[8:50] Tip #6: Flinch! Show you are in some kind of distress.
[14:22] Deal of the week: Gary Goldwasser (Rocky mountain) just sold an advertising agency to a strategic buyer who was also in the advertising industry, with an SBA loan; it sold at three times SDE. Price: $500,000.
[15:54] Aurora Winter joins the podcast to share some tips about the art of negotiation.
[16:34] Aurora shares about her career journey.
[17:49] What does it mean to communicate more powerfully?
[20:34] Why do people tend to overlook the power of communication?
[22:08] Aurora talks about the neuroscience of communication.
[24:06] How to communicate with the reptilian brain first, then the midbrain (the social one), and later with the part that makes the decisions.
[28:20] People buy with emotion.
[29:10] Look for the right fit.
[29:40] Aurora shares a great story.
[33:50] Aurora shares another example.
[35:18] Learning to negotiate and communicate is a process, you need to continuously practice it.
[35:56] Aurora speaks about the importance of framing.
[39:01] Aurora talks about her latest book.
About Aurora Winter:
Serial entrepreneur Aurora Winter demystifies the magnetic marketing messages needed to trigger success. A TV writer-producer, she uses her film-making background and neuroscience to help entrepreneurs get their messages out to the masses. The most effective communication integrates smarts, showmanship, and storytelling — think Hollywood meets Silicon Valley.
Leaders launch startups and movements by leveraging clear, concise, compelling words. Yet, many intelligent people sabotage their success because they fail to master communication skills. Failure can be avoided with the proper training. Aurora trains people to confidently share their memorable message, whether delivered as a pitch, talk, video, or book. A sought-after speaker and trainer, Aurora is frequently featured in the media, including ABC TV, CBS TV, KTLA TV, Success magazine, Elle magazine, and Oprah radio to name a few.
Aurora Winter, MBA, Bestselling, award-winning author of Turn Words Into Wealth: Blueprint for Your Business, Brand, and Book. Founder, www.SamePagePublishing.com. Creator, the revolutionary new Spoken Author method. We launch thought leaders. www.ThoughtLeaderLaunch.com.
We launch thought leaders!
Ready to launch your influence and impact to the next level by becoming a published author and polished public speaker? Apply for a complimentary business breakthrough call here: www.bookcall.biz.
Watch The Episode on YouTube Directly Here
(Please Remember to Click Subscribe!)
Link to The Deal Board Podcast Here:
https://podcasts.apple.com/us/podcast/mastering-the-art-of-negotiation/id1438539796?i=1000539133578